Othman Shehadeh
7 years in design, the last 3 leading teams across MENA, LATAM, APAC, and Africa. Part of the team that reshaped a global fintech brand. I work at the intersection of structured design systems and surrealist image-making — directing AI-generated visuals, building brand frameworks, and leading remote teams across cross-cultural markets. Currently integrating generative AI tools into both creative direction and design workflows.
What I do
Design & Leadership: Remote team leadership, UI/UX design, brand architecture, cross-cultural localisation, Figma
Creative Direction & AI: Art direction, generative AI image and video production, surrealist visualisation, prompt engineering
Sometimes I use
Figma, Adobe CC, Magnific, Flora AI, Kling, Google Workspace, Slack, Jira, Confluence, Notion, ClickUp, and more…
Experience
Equiti Group ✦ Creative Design Team Lead
June 2024 — Present
- Orchestrated global creative operations across 4 continents (MENA, LATAM, APAC, Africa), aligning distributed teams to a single, unified visual language.
- Architected a scalable Design System in Figma, reducing production time for digital assets and ensuring brand consistency across 6+ regional markets.
- Pioneered Generative AI workflows (Midjourney, Krea, Photoshop AI) to accelerate concept iteration by 300%, allowing for 'surrealist' high-fidelity visuals at scale.
- Directed the 'Market Outlook 2025', breaking industry norms with avant-garde visuals that drove significant brand visibility in the UAE market.
Equiti Group ✦ Creative Designer
Oct 2022 — June 2024
- Designed offline campaign for Abu Dhabi office launch
- Created brand identities for Equiti Pay and Equiti Gold under Equiti Group
- Integrated AI tools and Figma plugins to optimise production
- Supported UAE 2023 campaign with large-format visuals including metro station wrap in Dubai
Digital Opportunity Trust ✦ Media & Communications
Nov 2021 — Oct 2022
- Produced visual content for UNICEF “Digital Skills for Better Future” programme in Jordan
- Managed both motion graphics and print materials production for on-ground refugees workshops
- Facilitated webinars and online workshops for refugees
Cicero & Bernay ✦ Graphic Designer
Aug 2021 — Nov 2021
- Designed showroom activations for Infiniti QX55 and Nissan Patrol in Dubai
- Created campaign visuals for OPPO Reno 6 regional launch in the UAE
Weavers Agency ✦ Graphic Designer
Nov 2019 — Aug 2021
- Developed brand materials, marketing assets and client visuals for Jordanian brands
- Contributed to identity design and social campaigns for startups in Jordan and Iraq
Education and languages
B.A. in Visual Arts / Multimedia, The University of Jordan, Amman. JO.
Arabic (Native), English (Proficient), Turkish (Basic), Bosnian (Basic)